15:27
California, USA
I helped a design team improve conversions and web performance by over 2x for the leading machine learning startup for healthcare.
I helped a design team improve conversions and web performance by over 2x for the leading machine learning startup for healthcare.
CASE STUDY
AI Health Tech 2.0
AI Health Tech 2.0
Team
Team
3
3
Designers •
Designers •
2
2
Engineers
Engineers
1
1
Project Lead
Project Lead
1
1
Illustrator
Illustrator
Duration
Duration
4
4
Months
Months
Platform
Platform
Web, Mobile
Web, Mobile
Status
Status
Shipped
Shipped
Overview
Acquired by Veradigm in March of 2024.
ScienceIO is the leading healthcare large language model (LLM) company whose platform transforms complex medical documents into usable data and actionable insights.
The ScienceIO founders had a clear ask: clarify their identity, simplify their CMS tech stack, and convert more buyers.
Acquired by Veradigm in March of 2024.
ScienceIO is the leading healthcare large language model (LLM) company whose platform transforms complex medical documents into usable data and actionable insights.
The ScienceIO founders had a clear ask: clarify their identity, simplify their CMS tech stack, and convert more buyers.
Client Brief
Before
01
It takes too long to understand what exactly ScienceIO does.
The previous website failed to clearly explain ScienceIO's purpose to first-time visitors.
The site also lacked clear calls-to-action (CTAs), creating unnecessary friction that forced users to dig through multiple pages to understand the company's products and services.
The previous website failed to clearly explain ScienceIO's purpose to first-time visitors.
The site also lacked clear calls-to-action (CTAs), creating unnecessary friction that forced users to dig through multiple pages to understand the company's products and services.
02
The site had poor performance and was difficult to manage internally.
ScienceIO's website needed better optimization to improve speed, responsiveness, SEO, and accessibility.
Additionally, it was built on a clunky CMS that was difficult for non-technical members to freely edit and update.
ScienceIO's website needed better optimization to improve speed, responsiveness, SEO, and accessibility.
Additionally, it was built on a clunky CMS that was difficult for non-technical members to freely edit and update.
Outcomes
01
2x self-service conversions in 1 year.
We clarified and targeted key segments: developers, IT buyers, job seekers, and press inquiries. We doubled paid accounts in 1 year.
We clarified and targeted key segments: developers, IT buyers, job seekers, and press inquiries. We doubled paid accounts in 1 year.
Mega menu video
02
Consistent, streamlined UI kit.
Entirely new atomic components, all the way up to reusable page templates.
Entirely new atomic components, all the way up to reusable page templates.
03
3x faster pages and improved accessibility.
We significantly improved web.dev performance and WCAG accessibility scores.
We significantly improved web.dev performance and WCAG accessibility scores.
Process Artifacts
01
User Journeys
We articulated clear funnels for different user segments, regularly workshopping and refining with the ScienceIO team.
We articulated clear funnels for different user segments, regularly workshopping and refining with the ScienceIO team.
02
UX Audit
Abbreviated findings across typography, type styles, colors, and other branding elements.
Abbreviated findings across typography, type styles, colors, and other branding elements.
03
Icons
I designed a set of bespoke, duotone icons for use across web/mobile.
I designed a set of bespoke, duotone icons for use across web/mobile.
© 2021 - 2025.
By Dana Chou - with back pain, ATCQ, and love.
© 2021 - 2025.
By Dana Chou - with back pain, ATCQ, and love.